Modernizing Personal Care E-commerce for Nonomic
Overview
Nonomic required a robust, scalable e-commerce presence to launch their premium, aluminum-free deodorant. The objective was to build a custom Shopify theme from the ground up, strictly adhering to their finalized Figma designs. The project demanded prioritizing a pixel-perfect design implementation when translating mockups from platforms like Figma into functional code. Beyond visual fidelity, the store needed complex backend integrations to support flexible product bundling, seamless subscription management, and targeted email marketing—all while ensuring the site remained fast and intuitive.
Challenge
Building a bespoke e-commerce experience from scratch required balancing deep technical customization with a streamlined user interface. The primary challenges included engineering a complex product selector that allowed customers to easily configure custom bundles (e.g., choosing a single scent for all packs or mixing and matching) without adding cognitive friction to the buying process. Additionally, subscription options needed to be deeply integrated across the Homepage, Product Detail Page (PDP), and Cart Drawer, rather than just acting as a simple add-on. We also needed to seamlessly weave lead-capture mechanisms, such as custom quizzes and behavior-triggered popups, into the user journey without disrupting the shopping experience.
Solution
To bring the Nonomic vision to life, we developed a highly customized Shopify theme that merged aesthetic precision with advanced e-commerce functionality. By focusing heavily on Conversion Rate Optimization (CRO), we structured the layout to lower user brain load and simplify the purchasing process.
Key implementations included:
Pixel-Perfect Custom Theme: Meticulously translated the Figma mockups into a fast, responsive, and visually exact Shopify storefront.
Advanced Product Selector & Cart Logic: Executed a technical overhaul of cart drawer logic and bundle configurations for the deodorant brand. This custom build allows users to seamlessly select single scents or mix-and-match variants within their packs.
Omnipresent Subscription Integration: Hard-coded subscription functionality to display natively and function flawlessly on the Homepage, the PDP, and directly within the slide-out Cart Drawer to encourage recurring revenue at every touchpoint.
Intelligent Lead Capture:
Developed and integrated a custom quiz popup tied directly to Klaviyo, capturing zero-party data to segment users.
Designed and implemented custom Klaviyo email templates for both store visitors (welcome/results flows) and store owners (admin notifications).
Configured a Newsletter Sign Up popup triggered by exit-intent (window leaving) and scroll-depth (55% scroll down) to maximize capture rates without annoying the user.
Custom Social Proof: Integrated Judge.me, utilizing custom CSS to design highly styled, on-brand review blocks for both the PDP and a dedicated standalone reviews page.
